Montsand x Omni TMG – London Fashion Week

At Omni TMG, we pride ourselves on connecting culture, creativity, and media to tell stories that resonate, and our work with Montsand at London Fashion Week was no exception.

Creds: Amina H.

Montsand LFW catwalk, 2024.

We were invited to support the brand during their LFW showcase, bringing our signature approach to creative coverage and strategic visibility. As part of the collaboration, we partnered with The Handbook, a leading lifestyle publication, to amplify the event’s exposure. The result? Over 10,000 views on the coverage article, along with measurable engagement that highlighted the impact of thoughtful media placement and intentional brand alignment.

But we didn’t stop at media outreach. Our team helped build buzz ahead of the event and created on-the-ground content moments that reflected Montsand’s identity and vision. From guest curation to digital storytelling, we ensured the energy of the show extended beyond the runway.

Key Results

– 10K+ views from The Handbook coverage on Instagram
– Over 5k click-throughs
– Brand mentions on the official LFW schedule/page

What We Learned

Fashion events are more than just beautiful clothes, they’re powerful storytelling moments. With the right media partnerships and a sharp eye for content, a runway show becomes a long-lasting conversation. For both emerging and established brands, who tells your story matters just as much as what the story is.